“Friday 16th November 2012 saw Bruker officially open a new office in Ho Chi Minh City, Vietnam as part of a new strategic vision offering centralized support to customers in the region.”
A Warm Welcome to the Vietnam Office
The new Vietnam Representative Office in Ho Chi Minh City (HCMC) is another step forward in Bruker’s vision to offer comprehensive support across its application and product ranges to all customers in the region.
The support process will now be managed through a centralized entity; with the new office acting as a channel manager between customers and the comprehensive portfolio of technologies made available in Vietnam through specialist sales and service agencies.
The official opening incorporated a scientific symposium with a program of workshop-style talks by a selection of key customers who shared their projects and most recent results. The symposium also uniquely brought together the agencies that distribute and promote Bruker’s vast range of multi-technology solutions.
Instrumentation and applications from magnetic resonance to infrared, from mass spectrometry to x-ray to surface analysis are represented in Vietnam by a choice of renowned agencies (ITS Inter Science, REXCO, 2H Instruments and TST Trading).
The symposium gave customers a unique opportunity to hear informative talks about the innovative and wide ranging technologies and solutions available in, and already in use by customers throughout, the region.
Peter Sprenger, Director of Bruker South East Asia, explained Bruker’s vision for customer support in Vietnam, summarizing how the strategic management of all new and existing channels will more closely benefit the expanding and varying customer base.
Peter Sprenger shares the vision for customer support in Vietnam
A key part of the official symposium was the signing of Memorandums of Understanding with two major collaborative partners in the Vietnamese scientific community. Werner Maas, President of Bruker BioSpin, attended the opening and spoke of Bruker’s long history both globally and in the region, and was on hand to sign the memorandums.
Werner Maas and Prof. Tran Le Quan sign and exchange the Memorandum of Understanding
Prof. Tran Le Quan, Head of the Central Analysis Laboratory at the University of Science in Ho Chi Minh City, co-signed the Memorandum that will reinforce collaborative efforts regarding projects in Structure Elucidation and Applied NMR.
Werner Maas and Dr Chieu Hoang exchange the second memorandum
Bruker was also very happy to sign a second Memorandum on the day, this time with the Saigon Hi-Tech Park in Ho Chi Minh City.
Dr. Hoàng Chiêu, Director of SHTP Laboratories exchanged the signed memorandum with Werner Maas, underpinning future research collaborations aimed at creating scientific and technological patents with high commercial probability.
After the successful symposium a small celebration was held at the new office itself in the prominent Saigon Trade Center Building, in Ho Chi Minh City.
Cutting the ribbon at the new office
Werrner Maas and Peter Sprenger kicked things off by cutting the ribbon together, and then the doors were opened on to a champagne toast.
A toast to ‘opening new doors’
(left to right) Dr. Mai, Researcher, and Prof. Quan (University of Science); Peter Sprenger, Susan Nguyen and Werner Maas (Bruker; and Dr. Kim (Regional Manager for Bruker Optics)
Now that the new office is officially open, customers in Vietnam can expect new levels of dedicated, centralized support.